University of Toledo Athletics

Ellen Holton was named Assistant Athletic Director of Creative Services & Brand Strategy at the University of Toledo in April of 2025.

Holton has nine years of experience in the field of social media and digital creativity and comes to Toledo after serving as the Assistant Athletic Director of Digital Strategy and Communications for UC Davis since 2023. She managed all social media accounts related to UC Davis Athletics and its 25 sports as well as the digital media and communications units.

Before her stint at UC Davis, Holton spent a year at Tulsa as the creative director, where she oversaw a complete rebrand of the athletic department's marks, logos, and messaging. Holton also spent seven years as an assistant women’s basketball coach at North Alabama, the University of Denver, and Wheeling Jesuit.

A graduate of Northern Kentucky, Holton played on the Norse women’s basketball team and earned degrees in accounting and finance. She then received her MBA with a focus in project management from the University of North Alabama.

Some of Holton’s accomplishments include growing the UC Davis Athletics social media engagement by 104.8% and social media impressions by 116%, regularly featuring on national college sports creative platform SkullSparks for exceptional work and engaging graphics, and presenting at the 2024 University of California System Social Media Summit.