Al Tomlinson was named Deputy Athletic Director/External at The University of Toledo in August of 2022.
Tomlinson oversees all external operations for the department, including Development, Premium Seating, Ticket Sales & Service, Digital/Social Media, Communications, Merchandising, and Marketing, Sales & Fan Experience. Additionally, he is the department's liaison with Learfield and the Aspire Group, while serving as the sport administrator for men's basketball, baseball and women's volleyball.
Tomlinson comes to Toledo after stops at the University of Texas and University of Dayton. At Texas, he served as the Associate Athletic Director for Development, overseeing all fundraising activities within the Longhorn Foundation. He co-led the strategy and execution of a $750 million athletics fundraising campaign and worked directly with the ticket sales and annual fund teams on premium seating sales strategy and its implementation for football and basketball, including for the $125 million South End Zone facility renovation. Tomlinson is also a part of the Longhorns' transition to the Southeastern Conference (SEC), serving on the planning leadership committee with direct oversight of the SEC Development Committee. During his time with the Longhorns, he was promoted on four separate occasions after being hired as the Assistant Director of Development in 2015.
Tomlinson was a respected leader in Texas' athletics department and played a key role in their success. In recent years, the Longhorns won back-to-back Learfield Director's Cups, awarded to the nation's top performing program across all sports; exceeded $100 million in fundraising for three consecutive years; and won back-to-back NACMA Marketing Team of the Year awards.
Prior to his time in Austin, Tomlinson spent five years (2010-15) as the University of Dayton's Assistant Director of Corporate Development and Licensing, managing a revenue portfolio of over $2.2 million in total corporate partnerships, serving as the primary liaison with key corporate sponsors and facilitating the execution of sponsorship agreements and business development, premium seating clients, and university donors. He also planned and implemented marketing and ticket sales strategies for football, soccer, and baseball that resulted in a double-digit percentage increase in attendance in each sport.
A Dayton, Ohio native, Tomlinson graduated from Bowling Green State University in 2010 with a degree in sport management. He played cornerback for the Falcons from 2006-08, earning a letter in 2007. Tomlinson earned his master's degree in business administration from Dayton in 2014.
Tomlinson and his wife, Donique, also a Dayton, Ohio native, are the parents of a son, Amerson (1).
AL TOMLINSON FILE
PROFESSIONAL EXPERIENCE
2022- present University of Toledo - Deputy Athletic Director
2015-22 University of Texas
- 2021-22 Associate Athletic Director/Development
- 2019-21 Assistant Athletic Director/Leadership Giving
- 2018-19 Director of Development/Major Gifts
- 2017-18 Associate Director of Development
- 2015-17 Assistant Director of Development
2010-15 University of Dayton
- Assistant Director of Corporate Development & Licensing
EDUCATION
Bachelor of Science, Sport Management, Bowling Green State University
Master of Business Administration, University of Dayton
What they are saying about Al Tomlinson
"Al is an Ohio native, a former MAC student-athlete and a nationally respected leader in collegiate athletics. His experience, leadership, and vision will be key components to our incredibly bright future. We look forward to Al positively impacting our student-athletes, coaches, campus and community in this important leadership role."
- Bryan Blair, University of Toledo Vice President and Director of Athletics
"Al is incredibly talented and a rising star in athletics. He's worked hard and prepared himself for an opportunity like this, and his future is extremely bright. Toledo is lucky to have him as their deputy athletic director and we wish Al and his family all the best."
- Chris Del Conte, University of Texas Vice President and Director of Athletics
"Al Tomlinson is a rising star in our profession. His commitment to excellence and service to the student-athletes he serves is exemplary. I'm excited to see him join Bryan as I have no doubt they will take Toledo Athletics to new heights. Excellent hire!"
- Martin Jarmond, UCLA Director of Athletics
"Congratulations to Al, Donique, and Amerson on this great opportunity at Toledo. Toledo is getting a superstar who cares about the student-athlete experience, a skilled relationship builder, and a quick learner who will add value to their staff. He was always interested in how decisions were made in other areas of athletics. I wish them the best as they make a difference on campus and in the community."
- Arthur Johnson, Temple Vice President and Director of Athletics
"Al Tomlinson is a fantastic person and hire who will elevate Toledo's revenue and external efforts. He did a great job building relationships at Texas. I know he is excited to get back to Ohio and the MAC, and we look forward to having him in the MAC."
- Amy Folan, Central Michigan University Associate Vice President/Director of Athletics
