Trademark and Licensing
The University of Toledo trademarks and logos are recognizable to alumni, fans and students everywhere. That's why it's so important to protect these marks and images by licensing their proper usage.
Protect
Control, provide consistency and establish parameters for usage of trademarks and image.
Promote
Increase public and institutional awareness of The University of Toledo.
Profit
Generate revenue through the sale of officially licensed merchandise that provide funds for the operational success of the university.
The University holds trademark licenses with a wide range of companies — large and small, local and national. This includes Champion, Under Armour, Nike (Our offical apparel provider), advertising specialty companies, and local stores near campus.
For any questions related to licensing please reach out to Kevin Taylor - Brand and Licensing Manager at kevin.taylor3@utoledo.edu.